Digital resistance from anywhere
A strike anyone can join
Traditional strikes are powerful. They're also really fucking complex. You risk losing your job and income that you can't afford to lose (bills!).
This is different.
Keep your job. Pay your bills. Cancel Prime from your couch at 11pm in your pajamas.
Your economic power isn't just in your wallet anymore. It's in your attention. Your data. Your subscriptions. Every scroll, every auto-renewal—that's money flowing straight to them.
When millions of us cut off these billionaires? Their quarterly earnings tank. Stock prices nosedive. They notice. They panic.
Death by a million cancellations.
Can't afford to miss work? Don't. Just cancel. Have kids? Perfect. Cancel while they're watching Bluey. Delete Instagram while binge-watching Heated Rivalry for the third time.
Just open your phone. Cancel. Delete. Done.
Billionaires have spent decades making us think we're powerless. They were lying. We've been funding them this whole time.
Not anymore.
Defund BillionairesDefunding works.
Disney learned the hard way. Now, let's do Amazon.
"Disney reportedly lost 1.7 million subscribers during Kimmel's suspension"
"Disney adults know how to hit where it hurts"
"Jimmy Kimmel's reinstatement shows the power of noncooperation"
"Disney Plus Subscribers Quit in Droves Over Jimmy Kimmel Axe"
"Disney+ Lost Nearly 3 Million Subscribers After Jimmy Kimmel Suspension"
"Spike in Disney+ cancellations after Kimmel suspension"
"Disney reportedly lost 1.7 million subscribers during Kimmel's suspension"
"Disney adults know how to hit where it hurts"
"Jimmy Kimmel's reinstatement shows the power of noncooperation"
"Disney Plus Subscribers Quit in Droves Over Jimmy Kimmel Axe"
"Disney+ Lost Nearly 3 Million Subscribers After Jimmy Kimmel Suspension"
"Spike in Disney+ cancellations after Kimmel suspension"
Defund. Switch. Build.
Defund
Why are we still paying them to bankroll fascism? Cancel one. Cancel them all. When millions act, they notice.
We're focusing on one billionaire at a time.
January – June 2026.
Jeff Bezos
#ByeBezos #CancelAmazonSpiked the Washington Post's Harris endorsement. Paid $40M for a Melania documentary. Spends millions crushing unions—workers get fired by text.
That's $679/year going straight to Bezos.
(plus all the stuff you buy on Amazon)
Sam Altman
Sundar Pichai
Larry Ellison
Daniel Ek
Switch
Better stores, services, and subscriptions. Ones that don't fund fascism.
Costco
Worker-friendly, pays living wages, resisted MAGA pressure. Bulk shopping done right.
Thrive Market
Sustainable groceries, carbon-neutral shipping. Supports families in need.
Uncommon Goods
Certified B Corp. One-of-a-kind items from independent artisans.
Buy Direct
Most brands sell direct on their own websites. Cut out the Bezos middleman.
Local Shops
Your local hardware store, home goods stores. Buying local helps your neighbors and pisses off Bezos.
Kanopy
Free with your library card. Criterion Collection, indie films, documentaries.
MUBI
Curated indie and classic films. A new film every day, hand-picked by humans.
Get a Library Card
Libraries are havens for the people. They have movies, books, magazines, and other resources.
Tidal
Better payouts to musicians, high-quality audio. Artists actually get paid.
Easy migrate from Spotify →Bluesky
Decentralized, open protocol, no billionaire owner. Where most of Twitter's best users went.
Easy migrate from X →Pixelfed
Decentralized photo sharing. No algorithm, no ads, no Meta.
Easy migrate from Instagram →Kith & Kin
Photos, Gratitude, & more. With the people you care about most.
Coming SoonText people directly
"What's new?" beats scrolling through 47 stories hoping to catch up.
Schedule recurring hangouts
Weekly coffee. Monthly calls. Actual plans with actual humans.
Send photos via text
Revolutionary concept: Send the pic to people who care instead of posting to an algorithm.
Start group chats
Signal. iMessage. No ads. No algorithm. Just your people.
Call people on birthdays
Remember when that was normal?
Accept that some connections will fade
If the only thing keeping you "friends" was an algorithm showing you their face occasionally, were you really friends?
Build
Leaving isn't enough. We need to build the alternative.
Canceling subscriptions hurts their bottom line. That's important. But it's not enough.
We need to build digital infrastructure that can't be bought by the next billionaire. Platforms owned by users, not shareholders. Marketplaces owned by local merchants, not Bezos. Social networks we govern, not Zuckerberg.
We're building it. Join us.
Join the builder community →What We're Building
Social and other platforms owned by the people who use them
Co-op alternatives to Instagram, Facebook, and X. Governed democratically. Can't be sold to billionaires.
Marketplace co-ops owned by local merchants
City-based alternatives to Amazon. Owned by bookstores, makers, and artisans. Money stays local.
This is a 20-25 year project. We're starting now.
Current focus (2026):
Kith & Kin
Social app that optimizes for closeness, not clout. Becoming a user-owned co-op (SF)
SF Marketplace Co-op
Books + home goods alternative to Amazon, owned by local merchants
Your city's marketplace
Launch a co-op where you live
Who we need:
- Developers — Build the platforms
- Designers — Make them beautiful and usable
- Organizers — Launch co-ops in your city
- Users — Become founding members
Monthly builder calls — First Tuesday, 8pm ET / 5pm PT
No venture capital — Democratic ownership prevents capture
Join the strike
Join thousands defunding billionaires and building alternatives. Get updates when our collective action moves markets.
Toolkit
Resources to spread the movement offline and online.
Printable Flyer
PDF with QR code. Print and post in your apartment building, coffee shop, or office.
Coming soonSocial Media Images
Create shareable graphics for Instagram, Bluesky, X, and more.
Try it now →Text Templates
Copy-paste messages for group chats, emails, and DMs to get your people on board.
Coming soonAbout Us
This project started in San Francisco as one person's frustration with tech billionaires collaborating with authoritarianism. It's quickly becoming something bigger: a growing community of people using their economic power to fight back.
We believe defunding works—Disney lost 3 million subscribers when people organized. Amazon is next. But we're also building the alternatives: co-op platforms owned by workers and users, not shareholders. Resistance and construction, together.
Want to contribute research, help build, or talk strategy? This is ours now. Join the build →
Contact
Got ideas, feedback, or want to help? Drop us a line.
Follow us on Bluesky